Online Profiles – Managing your Identity
Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. There are those who build brands using online presence. Then there are others who use the internet as a platform to build brand names that are actually personal names. For you to advertise your own name as a brand, you need to create a profile as an identity.
It is easy to create an online identity. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This poses a problem. You want some parts of your identity revealed while others to be hidden. How is this possible?
Search engine optimization is important when it comes to online identity management. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. This included his images. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? There is a solution to this. The solution is optimization of what appears when your name is searched. With optimization, you determine what details are viewed first when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.